MediaTek : Transforming a fragmented global website into a unified, scalable digital experience.

SERVICES

Enterprise UX & Experience Design

Platform Migration & CMS Consolidation

Digital Experience Modernization

Performance, SEO & Analytics Integration

Overview

MediaTek powers billions of devices across mobile, smart home, connectivity, and IoT ecosystems. With a global audience spanning consumers, partners, developers, and enterprises, its website is a critical driver of brand perception and lead generation.

Over time, the platform became fragmented—spread across multiple CMSs, manual localization workflows, and inconsistent regional experiences—limiting agility, performance, and data-driven growth.

The objective was to modernize the platform into a unified, scalable global experience.

Strategy

One Unified Global Platform

Consolidated multiple legacy CMS platforms into HubSpot CMS Hub Enterprise, enabling a single global system with native multilingual capabilities and streamlined editorial workflows.

UX Restructuring at Scale

Rebuilt the information architecture from the ground up—simplifying navigation, reducing depth, and reorganizing content around business units and market needs to improve discoverability.

Performance Built Into the Foundation

Engineered a faster, lighter front-end through Core Web Vitals optimization, lazy loading, image compression, critical CSS, and refined code architecture.

Data-Driven by Design

Integrated CRM, analytics, and marketing automation tools—turning the website into a measurable, insight-led engagement platform.

Content Agility for Global Teams

Introduced modular templates, centralized taxonomies, and structured content systems to dramatically reduce campaign and localization timelines.

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Key Moments

Enterprise CMS consolidation and platform migration

Global UX and navigation redesign

Performance and Core Web Vitals optimization

Modular, scalable content architecture rollout

Unified analytics and reporting framework

RESULTS

20.25%

Growth in non-branded organic traffic post website revamp

1M+

Monthly organic traffic driven through the redesigned platform

7M+

Total users engaging across MediaTek’s global website

8M+

Sessions recorded, indicating stronger content discoverability and navigation

10M+

Page views reflecting deeper engagement across business and product pages

IMPACT

MediaTek’s website evolved into a high-performance, globally consistent digital platform—supporting faster execution, better insights, and long-term scalability.

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