YouTube Growth Strategy
Subscriber Acquisition Campaigns
Video Action Campaign Optimization
Audience Intent Targeting
Creative & Thumbnail Optimization
MediaTek, a global semiconductor leader, had strong visibility on YouTube but lacked sustained subscriber growth. The channel functioned as a content distribution platform rather than a subscriber engine.
The challenge was clear: shift YouTube from an awareness channel to a performance-driven growth engine focused on high-intent audience acquisition and long-term retention.
Rebuilt YouTube around subscriber acquisition using Video Action Campaigns as the core growth driver.
Focused on tech-intent audiences instead of broad reach to improve conversion quality.
Unified thumbnails, visuals, and language to improve brand recall and retention.
Used engagement signals and testing loops to refine audiences and creatives.
Transition from view-based to conversion-led YouTube strategy
Deployment of Video Action Campaigns for subscriber growth
Shift to intent-based tech audiences
Establishment of an always-on optimization framework
Increase in conversion rate
Increase in view rate
Increase in subscriber growth
MediaTek transformed YouTube from a visibility channel into a structured, performance-led growth platform. The brand built a sustainable, always-on subscriber engine while strengthening its position as a digitally mature, performance-driven technology leader
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