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Carpet Crafts is one of the leading carpet manufacturing companies from India engaged in the business of manufacturing, importing and distribution of carpets and rugs for hotels, private homes, palaces, villas, resorts, designer boutique stores and departmental stores.

Challenges

Minimal Brand Awareness

Solutions Offered

Increasing online digital media presence through various platforms.
Marketing Automation:
With the use of technology, marketing tasks and workflows were measured, streamlined and automated to increase efficiency.
Lead Scoring:
A methodology was used to rank prospects against a scale that represents the perceived value each lead represents to the brand.
Newsletters:
Reports containing information about the activities of the brand were formulated, which were sent by email regularly to all the members and consumers.
Sequencing:
The email marketing platform was automated. A series of emails were crafted that delivered the lead magnet and were followed up with valuable content over a period of time.

Result