How Double Your Website Traffic With Voice Search
By 2020 Voice Searches are expected to account for 50% of all the online queries in comparison with 20% in 2016.
It is needless to say that the Voice Search has made a strong arrival in our lives and it’s only going to get larger. Hence, it’s time for you to update before your business stagnates in the old school way of search engine optimization. Let’s get you prepared to handle this search revolution.
Now a conversation like –
Hey Siri, How to make an ice cream?
Hey Siri, What is zero divided by zero?
Hey Alexa, Play a Bob Dylan song!
Ok Google, Call Mom.
These conversations have become the new normal today. A major reason behind this ever-growing acceptance towards Voice Search is the availability of smart speakers. In 2017 itself, sales of smart speakers tripled thanks to the rise of both Google Home and Amazon Echo. This dynamic calls for our attention to aligning our SEO strategy in a completely different way.
We have pinned down the effect of this changed scenario on the traditional SEO, they are as follow –
-Change in the Content
You really need to get inside the minds of the user and understand their language in terms of how and what they are searching
-Keeping a sharp eye on Mobile phones
Mobile is already dictating the existing scenario and guess what its dictatorship is only going to increase with Voice Search
Location plays a role in 80 percent of all the searches, but the voice searches are even more location-focused than typed searches
To handle these dynamics, The Hustler Collective brings for you, 4 tips that you can implement to increase the traffic from the voice searches.
Speed-up Your Website
Remember the time you were stuck in traffic. oh, wait! of course, you do it happened today itself and will happen tomorrow also. Imagine, What if in that situation, you are given 10 alternate faster routes to reach your final destination! Your joy would know no bounds and you will happily choose the fastest route and drive away escaping the slow traffic.
Conclusion – No one likes to wait!
And we will jump for the fastest alternative!
A page that takes five seconds to load is 90% more likely to suffer from bounce backs, compared to a page that loads in just one second. The bounce back rates become even grimmer in case of mobile phones.
Google found that bounce rates on mobile are 9.56% higher than on desktops. Mobile users and especially those using voice search would act like a frog. They would ditch your page and hop on to the fastest option.
So what can you do? This is exactly where we step in! Hustler Collective brings you two options to speed up your website.
First, you can improve your website through a responsive web design or adapt to AMP or Accelerated Mobile Pages on your key pages.
Responsive web design
Yes, You know it already but 91% of small business online don’t have a mobile-friendly website. Having a responsive web design not only helps in improving your website speed but at the same time helps in retaining viewers and reducing the bounce rate.
Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) is an open source project powered by Google which helps the publishers and web developers to create a mobile friendly and mobile-optimized web pages which load instantly.
Keep Google My Business Listing On Point
There are two ways in which a user might search for local businesses-
To explain it better a user wants to look for grocery shops in Delhi. So, He says “Grocery shops in Delhi” — In such cases, if you have optimized your site for local keywords, then you have a chance to appear higher in search results.
“Grocery shops near me” — For such cases, Google uses the user’s location and turns toward Google My Business listings.
Hence, it is important to claim your Google My Business listing.This is the most basic and yet the most important element. The more up to date the information is the more useful your site will be to the potential customer.
Here are the following things you need to take care of-
Ensure information is accurate and up to date.
The consistency with the NAP (Name, Address and Phone Number) across all online Portals.
Choose a specific category and location of your business.
Include imagery to enhance the rating.
Include as many details as possible, this will help to build more authenticity.
Optimize for Featured Snippets
Featured snippets are often called as ‘Position Zero’, a phrase coined by Pete Meyers. They are the direct answer results that appear at the top of the SERPs in a box.
According to Stone Temple Consulting, nearly 30% of 1.4 million Google queries tested now show Featured Snippets.
In short, it means that even if you have the most well-drafted beautiful content but if you haven’t optimized it for a featured snippet – You will still be on the losing end!
So how will you?
Here’s how –
Be Specific – Sites like “Answer the Public” presents you with the most common questions on the subject you have selected. Check the results you get on the basis of your write up. Include the question as an H2, and answer it in the body text directly below.
Keep it Easy – Remember being a kid? how things were so simple. It’s time to revisit. You need to keep it easy to understand. Also, try to answer in the form of a list, it increases the probability of showing up on featured snippets.
Keep Everything else Checked
99.58% of featured snippets come from a page that rank in the top 10. Make sure that the other factors of your assets are well optimized as well.
Target on Long Tail Keywords
A long-tail keyword is a phrase entered into Google that contains the information described in a detailed manner. Think “where can I find a vegetarian pizza restaurant near me?” versus “vegetarian pizza”.
When voice search comes in the picture, then the queries naturally become more conversational in nature i.e. they have the characteristic of everyday language we use. They are lengthy and have more diverse phrases and questions in comparison to typed search queries.
Long Tail Keywords bring a lot of traffic and frequently produce better click-through rates than shorter, more competitive queries. In addition to this, they are also less competitive, making them easy to rank.
The only hindrance is that the long tail keywords are hard to predict
Here’s how you can find them –
Google Search Console can show you the long-tail keywords that are already bringing people to your site
Tools like Answer the Public can be a really helpful tool for finding the natural language solutions surrounding a keyword.
Ask a voice query yourself, the result that shows up will give you a structure.
Whether the voice search is going to be a fad or trend it is still debatable but at the pace, it is growing, it is certain that a change in the user behavior is happening. And when a change occurs you need to update to stay ahead in the game.
It’s time that voice optimization becomes a part of your SEO strategy.
Still struggling with voice optimization? Contact us and we will turn your struggle to success!