6 Tools To Take Control Over Your Online Presence
Your online presence is audience’s first impression of your business. We, at The Hustler Collective, bring you 6 free tools to assure the online image of your company paves way for success and infinite growth opportunities.
For a really long time, we all have lived by the hypothesis that maintaining a good online presence is beyond our control and is something that entirely lies in the hands of our audience’s perception.
But what if we could become the controller! If we could somehow predict what’s running in the minds of the audience! Or, maybe, even know what exactly needs to be changed to get the desired results!
No! You don’t have to be Professor X for this. If you know the right tools you can make this happen all by yourself. These tools will enable you to study the trend, know your target audience better, get instant updates about your reviews and much more.
From the bucket full of tools, we bring to you the 6 best and free tools which will help you to achieve the desired online presence.
1) Google Alerts
In today’s digital arena, it is crucial to stay informed about what’s being written about you. With Google alerts you can know when, where, and how you’re mentioned online.
Let us explain it to you through an example-
Imagine that you have a food truck business.
By entering your food truck name as a keyword in Alerts; Google will keep an eye out for that name on every web page it crawls. Every time Google’s crawler finds a mention of your food truck business name it will save it to a report. That report is automatically emailed to you every day where results are found. This way you can sit back, check your email, and know what is happening in and around you and your industry.
Thus, with Google Alerts, you can make the most popular search engine in the world work specifically for you. This information will help you stay aware of the way your business is being perceived and at the same time it will help you to build strategies for your online reputation in accordance with the information
You can also set an alert of your competitor’s name. This will help you gain an edge over them.
We personally use Google alerts to stay abreast of the new trends and topics. The keywords we have used to set our alerts include digital marketing trends, business growth etc. This allows us to know what is happening in the industry.
We also actively use it for our clients so as to design a campaign in accordance with the way they are perceived. It also enables us to form a digital plan that’s in accordance to the latest trends.
The best part of Google Alert is that it is completely free and hence we would recommend you to use Google Alerts, irrespective of the kind of business you might have.
Imagine yourself as a hunter, a real conceited Hunter! So as you roam around bewildered, in search of your prey, what would be your first course of action? You will track its footsteps, right? Now we are not on any hunting mission but trailing your customer requires you to track their movement very closely. You need to keep a note of how they reach your website, how much time they spend etc. And, Kissmetrics is the perfect tool for the same.
This tool enables you to divide your audience so that you can target visitors on the basis of how they reach your site. One can place triggers to engage with customers, based on their actions, and select the behavior that visitors should display before you show them your campaign.
It tracks people, anonymously, on their first visit all the way through multiple visits and conversions, and even after they’ve left and returned. This process, in turn, assists you to identify and target viable prospects while weeding out those who just aren’t interested.
In addition, you can also create groups of people who took certain actions and evaluate their behavior on your site.
Kissmetrics also provides a detailed reportage. It tells you the estimated lifetime value of your customers, the total revenue made within a set period of time, and the average daily churn rate.
Through Kissmetric’s split test you can even tweak and optimize your landing pages for maximum profits. It enables you to find your site’s weakest point that might be hindering your conversions. Moreover, the API integration makes it very easy to incorporate analytical data into your website or customer application.
The next amazing thing about Kissmetrics is its revenue tracking feature that tracks visitor activities in real time in a way that not only shows you what you have earned, but it also displays what your customer does after purchasing your product.
Sign up and give it a try. On your first sign up, a free trial of Kissmetrics is available. The first plan starts at $120 per month. A/B testing reports are available with the Power Plan, which is currently $600 per month.
What if we asked you to tweet, post a picture on Instagram, upload a video on Facebook and yes also count the number of likes, all at the same time. Pure insanity, right? Well not so much, The Hustler Collective loves insanity and that’s why we bring you “Hootsuite” which makes all of this possible with a click of a button.
Hootsuite allows you to take control of multiple social accounts from one dashboard. It will enable you to maintain all of your social media channels at once, such as Facebook, LinkedIn, Twitter, Foursquare etc. With Hootsuite, you don’t need to go to each individual social media channel and log in separately. You can push a single button and your updates, messages, etc. will go to all of your channels at the same time. Hootsuite also allows you to manage multiple campaigns, identify and cultivate your target audience and effectively send messages of importance to others.
One of the special features of Hootsuite is that you can schedule your social posts in advance. All you need to do is to simply type the message of your choice, add photos and links, then nominate the date and time you want the post to go out. So, even when you sleep at night, your business continues to run.
One of the most important ways to create an effective online presence for your business is to keep a track of the kind of engagement you get on your social media posts.
Hootsuite’s analytics tool shows you how many clicks you have received in the last 24 hours, week or even month. The sample report below shows which links are more popular with your audience and what’s being re-tweeted/shared. This information helps you figure out what people are most interested in reading and thus you can find your target audience.
So, use this tool and become the ultimate multi-tasker.
Here are some reviews of a restaurant-
“This place is pathetic”
“Please don’t come here”
“COME HERE TO TRY THE WORST MEAL OF YOUR LIFE”
Imagine yourself as the restaurant owner? These reviews contemplate the perfect recipe of a failed business! But don’t you fear! The Hustler Collective is here to the rescue. We would like to introduce you to the tool called Reputology that can save your business from negative reviews and a lot more.
Reputology is a review monitoring and reporting platform. It sends email notifications whenever someone reviews your business on Yelp, Google+ Local, Tripadvisor and other review sites.
From an Operations perspective, Reputology makes it easier to spot recurring issues by aggregating and analyzing your business’s data. It sends automated weekly/monthly summary reports and it gives you analytics to track your review performance. Here are the steps to follow with Reputology-
- Respond Quickly – Get time-sensitive email alerts. A link in the email shows you where the review originally appeared.
- Monitor Multiple Locations – Route alerts to the right people & use summary reports to spot issues that impact the entire business.
- Track Your Performance – Analytics makes it easy to understand how key metrics are trending and compare locations.
So respond, monitor, track and say goodbye to negative reviews.
The unprecedented power of Twitter is hidden to none. With more than 300 million users, Twitter is a supreme force to tap and gather unparalleled traction and success. And, to conquer the territory of Twitter, Mentionmapp works wonders for every business.
How Mentionmapp can contribute to the betterment of your online presence?
Mentionmapp has a unique form of visual analysis, coupled with selective handpicking of last 200 tweets of a given profile to gather metrics like hot topics, trending stories, hashtags used, impressions etc. The best part is its ability to identify the profiles that interact with your tweets as well as the tweets of your competitors and influencers. This provides a competitive edge, and a source to check an influencer’s credibility.
It also pulls out a network-like-map for an easy and better understanding of the data pictorially. Since Mentionmapp is a bit different from its counterparts, it takes some time to get the hang of this tool. Its basic functionalities are free to use. However, to explore its full potential, it is advisable to get premium membership of this tool. Go ahead and give it a try!
OptinMonster allows you to create and A/B test awesome leads to capture forms without bothering a developer in the team. It is a standalone application that integrates with web platforms, such as Drupal, WordPress, Joomla, Shopify, Magento, and Bigcommerce. The software is used by online marketers to convert website visitors into subscribers and customers.
One of the coolest features of OptinMonster is the Exit-intent technology which tracks mouse movements and serves a popup when someone appears to be leaving the site (I.e.mouses up to the top left). It could also be used to serve up an additional discount, or any high-value offer that might keep people on the site or allow you to capture an email address before they leave forever.
In addition to the popup features, OptinMonster allows you to create forms in just about every conceivable configuration: on your sidebar, after a blog post, a floating bar that sticks to the top or bottom of your screen – or even a full-screen takeover. You can also be very specific about which pages a specific popup should be shown on the basis of specific user behavior.
Now it’s the time to bid adieu. It’s the part we hate the most but nonetheless, we will be back soon with another clutter breaking and trend shaking blog soon (follow us for that). Our personal recommendation would be to give these tools a trial run. Since most of them offer their initial services free of cost, hence it would be a good tipping point. Also, if you wish to level up your game and create a strategy around ranking your website at the top, generating leads and building a reputation, we at The Hustler Collective are there to deliver maximum growth and specific results. So, connect with The Hustler Collective and get smarter, digitally!!