6 Factors You Just Can’t Ignore While Doing SEO
There is a huge buzz around SEO in the market. But very often, the line between scoring a hit or a miss in SEO ranking is narrow. A few key points can either get you to the top or bring you down to the bottom. We have narrowed down these key points to guide you to make use of SEO full throttle.
So, for today The Hustler Collective is your rocket, which is pumping with the 7 incredible factors that you often tend to but shouldn’t ignore while doing SEO. Get ready to take your business sky high on this flight of optimizing the search engine in a smarter way. Here we go!
- Title Tags, Meta Descriptions, and Heading Tags
When you put together a web page you mark up the text using HTML elements. Some of these elements can be very important for search engine’s understanding of the content of a page or website. Title Tags, Meta Descriptions, and Heading Tags are used by search engines to understand the meaning of web pages and determine if they are relevant for a particular search query.
Reflecting keywords in these elements of an HTML document make them more machine-readable and understandable to visitors. Google uses its spiders to read this text and puts emphasis on those phrases within these elements. Then, its algorithm determines if the page is relevant for a particular phrase and then decides its ranking position.
Now you must have understood their basic role in the detection by Search Engine. It’s time to deep dive into them one by one-
In your HTML, your title looks something like this-
<title> Primary Keyword – Secondary Keyword | Brand Name </title>
Title tags define the title of a document. Title tags are seen in search engine result pages (SERPs) to display previews for a given page and are important both for SEO and social sharing.
The title element of a web page is meant to be an accurate and concise description of a page’s content. It’s critical to both user experience and search engine optimization to optimize your title tags in relation to the content of the pages. It creates value in three specific areas: relevancy, browsing, and in the search engine result pages.
Google typically displays the first 50-60 characters of a title tag or as many characters as will fit into a 600-pixel display. We would recommend you to keep your titles under 55 characters; with this limit you can expect at least 95% of your titles to display properly. To get the best results create unique title tags for every page based on keyword research or target one or two phrases at the maximum for every page.
Much like a summary, Meta descriptions are used to describe a page’s content within Google. Like Title tags, Meta descriptions must be unique to each page.
<meta name=”description” content=”Here is the meta description”>
They’re your opportunity to advertise content to searchers and let them know that a particular page contains the information they’re looking for.
We would personally reckon you to keep Meta description between 150-160 characters, any longer and the result will end up being truncated. You can also monitor click-through rates in Google Webmaster Tools.
HTML Headings aid search engines in discovering the relevant topics covered by a page and breaks pages into logical chunks, making them easier to read or scan by visitors. Essentially, they break out the headings and the subheadings on a page.
Here is an example-
H1 tags, much like title tags, attempt to describe the purpose and content of any page to search engine spiders and users.
Following h1, you should then use h2’s as the primary subheadings, with h3’s-h6’s forming the rest of the sub-headings.
We emphasize a lot about the importance of the h1 tag. It should be unique when compared to all others on the site. It will typically be the title of the page and should make the content of that page clear whilst include the primary keyword. The h1 tag could include the same key phrase as the title tag and URL of that page.
Follow our recommendation with these three elements to drive the maximum benefit.
- Alt Tags and Images
The ALT attribute code should look similar to the one below:
<img src=”http://yourdomain.com/examplephoto.jpg” alt=”the description of the example photo”/>
Confused? Let’s decode it! An alt tag, also known as “alt attribute” and “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines.
So, what does it really do? Search engines and other robots cannot interpret images, but images can play a crucial part in how people interpret a particular web page. Alt tags provide a solution to this by providing text, which is read by the search engines. When Googlebot or other search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks.
So, along with Alt Tags, we at The Hustler Collective also add a number of images in our blogs to make it more SEO friendly
In short, set your alt tags right, increase the number of images and get a higher ranking.
- Anchor Text
In the Search Ranking Factors report published in June 2011 by SEO Moz, 132 of the world’s leading SEO experts voted that having a keyword in anchor text still plays a significant role in helping a page to rank for the keyword in the anchor text.
Anchor text is the visible text of a link on a page. For example, if a link is simply called “Hustler” but links to http://thehustlercollective.com/, “Hustler” is the anchor text while http://thehustlercollective.com/ is the URL. In short, it’s the clickable text in a hyperlink.
To help a page get ranked in the search engines for specific keywords, ensure the links to that page use the keywords in the anchor text.
However, the place where marketers really go wrong is when they use too many links with exact match anchor text. Standard practices used to aim for about a 30% to 50% match. Now the numbers have dropped drastically. So, look through your backlink anchor text and take action if exact match anchors exceed 10%.
The second most common problem is over-optimization of anchor text and lack of anchors diversity. Just as with exact match anchor text, Google frowns at backlink profiles with too many optimized link anchors. Make sure your backlinks have a variety of natural anchor texts (junk anchors, branded phrases, naked URLs, etc.) and review site’s links for over-optimized anchors.
- Internal Links
Internal linking is the practice of connecting one page of a website to a different page on the same website. Internal linking makes website navigation easier and is accountable for the hierarchy and the structure of your website. It also defines and distributes page authority.
But to make use of it to the fullest capability, you need to keep in mind a few things. Internal linking should be rigorously outlined before beginning to even develop your site. It means outlining the pages, the flow of links, and more than anything, the content and keywords you will be using. Our main reason for emphasizing this is because it delivers results unlike anything else. Starting a site from scratch allows this foundation to be laid.
Secondly, if you strive to build a user-focused approach to your site, you are on the right track. Good internal linking should feel totally natural to your reader and improve their engagement with your site. When links truly match the context of the content, readers are much more likely and happy to click on them.
Thirdly, the most important thing is to make sure that links add value. SEO is a factor of course, but links should also add value to the reader, perhaps pointing to an in-depth look at a topic that was only briefly mentioned in an article, or pointing users at some relevant statistics.
While interlinking, we personally make sure that we follow these three rules to the fullest extent.
- Inbound Links
Inbound links, also called backlinks, are the currency used in internet marketing. In essence, a backlink is a link from one site to another. For instance, if you get a link from a site that is in your niche, it is an inbound link. Link building is thus the process of getting backlinks from credible and relevant websites.
The main question at this point is; why are inbound links important anyway? You might have heard different versions from SEO experts about the relevance of inbound links but the fact stands that they are important when used wisely. There are a plenty of reasons that adds to their significance. Firstly, they boost traffic. If you don’t have traffic coming to your site, then you are not meeting your business objective. To increase conversion, you must first attract people to visit your pages. Inbound links point traffic to your site and are a great lead generation technique.
Secondly, they help Google and other search engine crawlers to find you through links. If you have many inbound links, Google crawlers will definitely rank you highly because they can see you are an authority. An inbound link is like a vote of confidence that you have received from another website.
As you know how important is an inbound link, it’s time to look at the most appropriate manner it should be strategized. The inbound link should come from an authoritative website and must use an anchor text. To earn good links, make sure you have quality content, engage extensively with others in your niche, get your site reviewed, add sharing buttons on your content and make sure you are visible even in the media and you are good to go.
NAP stands for Name, Address, and Phone Number. For a search engine, these collective details form a unique marker that separates you from anyone else.
NAP is critical for businesses wishing to rank well in the local organic search results because search engines like Google take the data into account when determining which companies to show for geo-targeted searches.
Thus, the more you can solidify your identity, the better it is. But how would you solidify it? Here are a couple of ways to do it.
As a first-step to reinforce your company’s local online identity, you must make sure your business name, address, and phone number can be found in some important places. This information should be kept consistent; as it will help search engines identify you unambiguously.
The second step would be to check if you have claimed your Google My Business page. It’s essential that you include a local phone number and a business address that’s unvarying across all other online directories.
In addition to this, you should consider adding your full NAP details to your website. This kind of information can be presented in the footer of a website. The additional benefit of including it in the footer is that it’s automatically added to every page of your site.
You should also consider marking up your NAP details with Local Business Schema markup. This will enable your most important local information to be unequivocally understood by all major search engines.
NAP details when implemented in a correct manner, can establish an authentic and credible identity.
Now as fundamental as the above-mentioned points might seem, often these are the simplest things that people go wrong with. We have mentioned our personal recommendation with all the points to guide you in the right direction.
A brand is built with conscious rectification and enhancement of the digital strategy and that is what we at The Hustler Collective do precisely because it just takes one link on the first page and an on-point strategy to build a brand that travels the time to be successful in the coming times!!