Designing Blunders Committed By Amateurs
Do you want to engage more audience in your field of work? Creative and catchy visuals are the way to go! Since the future of communication today stands on a very visual ground, it is essential to know how to craft a brilliant visual message.
It is an eye-sore to have everyone creating their own designs. The web becoming overwhelmed with poor visuals irk professional graphic designers. It is also off-putting for viewers with enough design literacy to tell the difference between a good design and a bad one.
The Hustler Collective has compiled a list of some of the most common design mistakes committed by beginners and amateur visual artists:
1. Using Words instead of Visuals
It is an erroneous attempt to include too much text in a piece of communication that is supposed to be primarily visual. This is only acceptable in the case of infographic and presentation designs.
2. Poor Readability
Another common mistake often made is attempting to fit too many words into one line of text. For readability purposes, The Hustler Collective suggests 50 to 60 characters per line as the ideal length.
3. Mismatching Fonts
A common issue arises when beginners combine too many fonts which give the design a disorganized and unprofessional look.
4. Bad Kerning
Kerning refers to the spacing between the letters; many non-designers do not even give a second thought about kerning. However, it can make a big difference in the look of the design.
5. Choosing Incompatible Colours
One of the most critical designing decisions is the choice of colour combinations. Designs with a good communicative potential can go wrong if the colour scheme is not in harmony.
6. Lack of Negative Space
Lack of white spaces (or negative spaces) is the sign of an amateur design. It is not just an empty space but a crucial element for all visual layouts. An excellent example of negative spacing is the Google website. You are never wondering where the search bar is, right?
7. Placing Elements Arbitrarily
It is important to accurately align elements to create order and symmetry in the design. The lack of alignment can make it look messy and disorganized.
8. Failing to Create Contrast
Beginners often do not know how to use contrast effectively in a design. Creating contrast is essential and using it constructively can make the difference between an effective and an ineffective design.
9. Not Scaling Properly
Amateur designers are often hesitant to use a large and small scale even when they should not be. It is essential to make sure that the elements are not stretched to a limit that they become distorted.
10. Ignoring Visual Hierarchy Rules
An important principle of graphic designing is visual hierarchy. It communicates to the audience, the importance of each element in relation to the rest.
11. Hard-to-Read Text
The goal of a good design is to be aesthetically pleasing in addition to effectively communicating a message. Thus, the text should be easy to read. The placement of the text, as well as the contrast between the text and background, is considered essential.
12. Inappropriate Font Combinations
A designer should strive to learn how to pair fonts as it is a crucial skill. Correctly paired fonts communicate a message of their own. For example, some fonts convey elegance and formality while others might have more of an approachable or light-hearted look.
13. Inadequate Space between Lines
The spacing between the lines of text is significant. When there is too much space between lines, the text can appear to be disjointed. On the flip side, having very little space can make the blocks appear too tight and crowded.
14. Using Raster Images
It is often recommended to use vector images instead of raster images. Raster images are made up of pixels and become blurry when enlarged while vector images are made up of geometric lines and curves. Thus, vector images can be scaled to any size and still appear crisp.
Are you concerned about the design getting pixelated? A good idea is to make the design bigger than it needs to be. If you start at a high resolution and scale down, the images will be crisp.
15. Striving for Perfection
Another common mistake is when you try to make the design look too perfect and symmetric. The use of absolute symmetry can make the design appear dull whereas something not-so symmetrical can make it more eye-catching.
16. Missing the End-Purpose
Designers often get caught up in creating a visual that appeals to their own tastes and aesthetic preferences. However, in the process, designers forget about the client’s needs and the purpose of the design.
17. Copying Others’ Work
It is definitely not okay to copy someone else’s work and pass it off as your own. This will not only hurt your credibility but also limit the reach and impact of your message. One must also steer clear of clichés and overused design elements.
18. Forgetting About the Medium
Another important factor which designers often leave unnoticed is the medium in which their design will appear. Whether it will it be published online, in a book or a magazine can make a big difference in the way you go about creating your design.
For example- If the artwork is supposed to appear in a bound book, you have to account for the space between the two pages called a gutter. Before laying out ideas, one must make sure to avoid placing any vital design elements over this space as they will get lost in the binding process.
Also, if the design needs to be printed, be sure to keep it on CMYK colour mode and not RGB, which is a colour mode for designs displayed on mobile devices and computer screens.
19. Not Being Consistent
Another mistake you should avoid making is the lack of consistency and repetition in your designs. For example, you could use some of the same visual elements (such as image filters or types of buttons) and layouts throughout your design. However, they should not be overused as each page should not look too similar to the rest of the pages.
The Hustler Collective hopes that this article helps you create your own captivating visuals that will draw more attention to your designs.