7 Website Hacks To Increase Your Conversions
Has your website become a display shop? A shop which gets crowded only for the purpose of viewing. A shop that doesn’t convert its audience to customers. Want a solution? The Hustler Collective, in this blog is going to talk about the website hacks that can instantly hike your conversion rate.
In today’s time there is no denial to the fact that the purpose of your website is not to create engagement but also get you conversions.
So when does conversion happen? It happens when you get the targeted behavior from your audience. It can be in various forms. It might be subscribing to your email list, sharing your content, signing up for an event, downloading your app, completing your form, buying your product etc.
To achieve the above mentioned goals, The Hustler Collective has brought some quick website hacks that can do wonders for your business. Here we go:
1 Follow 8 sec rule:
Assume yourself being in a job interview and the interviewer gives you 8 seconds to crack the game. What would you do to woo him/her? Present your best traits as fast as possible or find a way to somehow hold his attention just a little longer.
The same goes for your website. The audience is your haughty interviewer who can spare only 8 seconds for your website. As you must have understood, in the digital era the attention span of the audience is at its all time low. Consequently, you need to stand out and get the desired behavior from your audience within this limited time frame.
How will this happen? Try THC’s way! Below we have mentioned some modifications that you can incorporate which will make your website shine instantaneously.
- Use enticing visuals that conveys the end goal of your page
- Headline should be to the point and must be highlighted with appropriate fonts
- Incorporate engaging content like videos, recordings of webinar etc.
- In your copy, use simple and impactful words
- Make the CTA button visually attractive and engaging
- Speed up your website
Now, in the upcoming section we will deep dive into some of the points mentioned above.
2. Focus on the CTA Button
Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal. It’s the part of the landing page that the user needs to click in order to take the action you want them to take. CTA buttons can vary in style and size depending on your goal conversion and website style.
CTA buttons are the most split-tested aspect of an e-commerce website. They make up around 30% of all tests. They hold such enormous significance because ultimately they represent the desired behavior you want from your audience.
As we say “to get some action, we need a pinch of drama” and for that there are a number of components that you need to take care of, while designing your CTA button.
The first factor is the Color of the CTA Button
There is no hard and fast rule to coloring your CTA buttons but it should pop out in contrast to the background layout. More importantly, it should be a color that is not used anywhere on the rest of the page. However, you need run a lot test to achieve the results as what might seem,
In an experiment conducted by Dmix, red and green CTA buttons were tested. The results saw that the red button received an increased conversion rate of 34%, in contrast to popular perception that “green” equates to “go.”
The next factor is the Text Layout
First and foremost, do not use jargons here! It should be simple, to the point, short and attractive.
For example, if you want a user to download your book, here’s how you can swap it to make it much more engaging,
Instead of “Click here” use “Open the world of knowledge”.
Instead of “Download” use “Read the secrets for free”.
Unbounce provides a great example comparing generic and relevant buttons for an e-book:
The next is the Placement
Now, one would normally reckon that the point where the viewer gives first glance should be the right place to position but your personal tweaking with the placement is totally your call.
We would like to begin this topic by presenting a few statistics from a recent Ubisend report –
- 1 in 5 consumers would consider purchasing goods and services from a chatbot.
- 40% of consumers want offers and deals from chatbots.
- Consumers are willing to spend more than $400 through a chatbot.
The above stated statistic would have already made you realize the potential of chatbots. With the advent of chatbots, artificial intelligence is no longer a territory reserved for high tech companies. More and more companies are leveraging the benefits of chatbots in their businesses. The major advantage offered is that the Bots help you to directly connect to your consumer and in fact personalize the entire experience for them.
Here is an example of the kind of chatting experience the chatbot at Sephora provides.
Nothing can beat the experience of chatting with a Sephora associate about your makeup needs in person, but the Sephora chatbot on Kik (a popular messaging app) comes pretty close.
When you open it, it prompts you to provide a few key details about yourself in form of a quiz that takes seconds to complete. Then you can move on to browse products, get personalized beauty tips, and more. The Sephora bot will even ask targeted questions about your tastes to provide the perfect product recommendations, just like a real sales associate. Then, Kik users can make purchases without ever leaving the messaging app.
The Kik chatbot isn’t the only example of how Sephora is using AI to connect and sell to online to the customers. They have also developed a chatbot called the Sephora Virtual Artist on Facebook, which allows people to try on different lip colors using selfie photos.
Sephora’s chatbots are helping consumers find deals and make purchases, but also make fashion choices and find products that meet their unique style and tastes.
Beerud Sheth, CEO of Gupshup, recently said, “A chatbot can dramatically increase sales for a brand like Sephora that has a wide variety of SKUs. Chatbots act like the in-store sales assistant, always available, instant and highly knowledgeable.”
So, what are you waiting for? Get a chatbot for your website right now!!!
4. Hick’s Law:
Websites are not just a blend of creative copy and images; there is a lot of psychology and mathematics involved in it.
Don’t be scared, we won’t feed you with some strenuous formula. Instead, we want to introduce a simple “Hicks Law” which will magically increase your conversion rate.
Named after British psychologist William Edmund Hick, the law states that the time it takes for an individual to make a decision is directly proportionate to the possible choices he or she has. In other words, by increasing the number of choices, the decision time is also increased.
Here is an example about it that will clear its practical implication to you –
Back in 2000, a team of psychologists conducted the Jam Study. They offered a variety of 24 jam samples to customers on day one and included a coupon for $1 off any jam. Day two saw them offer a variety of six jams.
Although the large display attracted more attention, the smaller display produced 10 times more sales. Less choice makes the purchasing choice far easier and nearly always results in more sales.
Thus limit the options in your website. Give the components some space to breathe. So, limit your purchase options and you’ll see higher conversions and happier customers.
5. Add a short video
Answer a few questions! Would you read a 2000 words article about how a company came into being or would you rather watch a video about it? Would you rather read a FAQ section or rather watch a video explanation of the product?
We at The Hustler Collective would prefer the latter and even statistics supports it!
Our brain processes video content 60,000 times faster than text. Infact, “videos are proven to increase the conversion rate of a web page or a landing page by a whopping 80%.”
Videos not only grab eye balls but also act as a one stop solution for all the queries of the customers.
For example, Koovs has included product videos on their clothing range to let the visitors browsing through them see how it would actually look on a person. It also helps them showcase the product from different angles.
To conclude it, we would say that videos have the power to increase the time your audience spends on your website.
So keep the storyline simple and easy to comprehend. That is it, you are good to go!!
6. Write Clear Headline
According to Copyblogger, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest of your copy.
This proves that headlines play a significant in your website. You need to pay extra attention to your headline to increase the conversion rate.
The Hustler collective will give you 3 easy hacks that can be incorporated in your headline:
- Use the word “free”
Who doesn’t like free stuff? For that reason, you should consider using the word “free” in your headlines, assuming you are offering something for free such as a “free trial”.
Highrise did a test in which they added the phrase “free trial” to their headline and boosted their conversion rate by 30%.
If your product or service doesn’t offer a free trial, you can also use pricing phrases within your headline.
For example, on Crazy Egg, having the phrase “without the high costs” in their headline converts better than using the phrase “free trial”.
- Use Specific Statistics And Numbers
If you want to add more credibility to your landing page’s headline, you should consider adding stats and specific figures to it
Empower Network did an excellent job using this technique on their home page:
They added exactly how many users they have, and that simple statement makes the headline more powerful and engaging.
- Kindle with Emotions
Irrespective of what you are selling, inducing an emotional appeal always helps to connect with your audience at a deeper level.
According to a study conducted by Copyblogger, if you apply the right emotions to your copy, your sales are boosted dramatically.
Let’s look at an example:
JCD repair is a solution for people who want to fix their iPhone screen. You can book them directly through their website. Now, they decided to perform a test on their home page’s copy to see if they could improve conversions.
Here’s the old home page:
After testing a few more versions, they finally came up with this one:
As evident, the new version is more emotional and can establish a direct connection.
Resulted, 18% increase in appointments. That’s how emotional appeal works! So next time, you write a copy for your website make sure it’s a perfect blend of the above mentioned points.
7. Offer Lead Magnets
A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Lead magnets are one of the best ways to get conversion through your website. Through your lead magnets you give your visitors a compelling reason to connect.
How to make an amazing lead magnet-
- The visitor must benefit from the information i.e. it must provide solution to a problem.
- Should not involve multiple steps. It must have a fast implementation.
- It should be an indicator of the value sets of the company.
Here’s an example of a really catchy lead magnet:
Most of our days are spend working online. Amid all this work a little doze of entertainment is welcomed with open arms. A hilarious meme, cute puppy pictures or even a whacky quiz can lighten someone’s day.
Eg. The quiz at “The One Question” isn’t just light entertainment. It makes a hefty claim to find the purpose in your life. It can garner a certain curiosity in anyone. Right?
That is one way to entice visitors.
Other interesting lead magnets like giving a challenge, free trial, extensive case study can also be used to increase conversion.
Time to get started!!
Without wasting any time of yours, implement these hacks and let the conversions come in through your website. We at The Hustler Collective have made many websites and have implemented the above strategies and the results have been some amazing brands coming out. These are some fully proven techniques using which you can for sure increase the usability of your website. So go and solve the Hustle.