6 Incredible Instagram Marketing Strategy To Get Followers Fast
In a 2014 study by the consultancy firm Forrester, the average engagement rate for Instagram for brands was 58 times higher than on Facebook! Mashable considered it the number one iPhone in the world. To blast you with more numbers – 15 million business profiles are registered in Instagram. 120 million Instagrammers interact and engage in these business through various means such as clicking on their website, sent direct messages, promoting them through other social media channels, or getting in touch with them by phone or email.
To sum it up, today Instagram stands strong with 800 million users! It has become more important than ever before to garner more followers on Instagram to give your business a boom or to even make yourself noticeable at the most fundamental level.
To make noise on Instagram is mandatory no matter what your business goals in the digital space might be!
Now, to make more noise, you need more followers and we are here to help you with that. Go on to read our 6 Incredible Instagram Marketing Strategy To Get Followers Real Fast and see your business taking a flight of success.
1) Design your Profile for Maximum Engagement
The thing about the first impression is that you will never get a second chance to make a first impression. The process to entice users to your account starts right at the basic level.
Fundamentally, there are four key areas to complete while making an Instagram account. We have given our recommendation for all of them.
Your profile image – Now, this is essential. Your profile image should be perceived as trustworthy and approachable. Also, make sure your image represent you or your business well and clearly.
Name – Now, as much as the little child in us wants to go for some flashy names but we would personally recommend you to go for your real name. It builds authenticity
Username -Your username needs to be unique. If your name is already taken, add some words or phrases that make it distinct.
URL – It would be best to point this to your website if you have one. It will help in garnering traffic. This URL is the only clickable link that you’ll be able to provide on Instagram so make sure you make full use of it.
Bio -After your profile picture, this is the second most important thing in the journey of getting more followers. It is fundamentally a brief description about you. It should be enticing and warm. Bio can often be used to include a call-to-action or anything you want to highlight for a brief period, we recommend using your real name.
2) Create Awesome Visual Content
Now this is a broad question and probably you can land up to hundred of blogs addressing this question in detail. While creating our own Instagram account we were pinning down the best way to go about it. Through our research we narrowed down three points that go into building engaging content. They are as follow-
Appeal to Emotion – Appeal To Emotion
When you directly address emotions, you attach your brand to a greater purpose.
You show that you are more than just a business and not just a profit-driven company.
Toms is a shoe company based off a “pay it forward” mantra. For every shoe Toms sells, they donate a pair to a child in a developing nation.
Toms built a massive Instagram following by sharing the smiling faces of the children benefiting from their services.
So, appeal to emotion to get some promotion: P
Tell a Story
One of the most viral Instagram accounts of 2015 was Humans of New York.
Their images aren’t particularly inventive, but the narratives surrounding each image are emotional, raw, and invigorating.
Frame a story around your visual content, and you’ll set your brand apart from other Instagram accounts. You will not only be engaging but will also build an authentic identity for yourself.
It is an over saturated market, and you can find innumerable replicas. The only way to stand out is to find the originality in you and present it to the world.
Be truthful and unique in your perspective, and your audience will follow!
3) Use Relevant Hashtags
Now we know that you won’t start pondering the question as to what are hashtags and why they are important?
We already know that Hashtags are super duper important and there is no debate around it. But the central question is not their importance but how do you find out the relevant hashtags for your business?
Here are the four tips to make sure you place the right hashtag into action
Browse Instagram’s Related Hashtag Section
When you search for a hashtag on Instagram, you’ll see a row of suggested hashtags appear. Browse through these to find other hashtags that will work for the type of content you’re posting.
Keep track of the Influencers
Influencers often enjoy great viewership and a sneak pean into their accounts can help you find the relevant hashtags of the specific industry you are catering to.
It’s always better to stay Updated with your Competitors
An analysis of your competitor’s hashtag can help you to stay ahead in the game! Check out their Instagram accounts, you’ll either pick up some new, successful hashtags your brand could use, or you’ll see what not to do if their posts have been tanking.
Use Hashtag Analysis Tools
Sites like hashtagify.me or Sprout Social offers various tools that can assist you in your search for the right hashtag. The best part is that you can sign up for a free trial for both of them if you want to save time in your hashtag finding process.
4) Post At The Best Time and Also Know How Often To Post
Once you have assembled the above mentions, points, i.e., created the engaging content, set your intro right and found the relevant hashtags, its time to post!
Not as simple as posting looks like with a tap of a button, there is a whole lot of strategy to it!
So, the first question
How often to post?
According to a study by Nathan Ellering, three posts per day should be the max amount of daily posting, while 1-2 daily posts are the recommended amount.
Also, if you post two times day make sure to mix them up, so it’s not too repetitive and thus monotonous and annoying for your followers. Followers always want interesting; fresh content so don’t feel burdened to post multiple times per day. Instead, focus on improving the quality of your content, and then expanding your sharing from there while always remembering to not to overburden them!
Now, the second question!
What is the best time to post?
According to a research, 2 am, 8-9am, and 5 pm are the best times to post on Instagram.
What about the best day to post? Monday and Thursdays have shown to be the most popular; however, some recommend sharing on Sunday’s as there’s a less volume of posts that day.
We at The Hustler Collective have personally tried these timings for our clients. Yes! it does work
5) Cross-Promote On Other Instagram Accounts
There are various ways to cross promote, but we have personally witnessed the highest results in partnering with a brand and cross-promoting each other’s channel.
It starts with looking for a brand that isn’t directly competing with you and at the same time is relevant to your brand image. When you find such a brand, you can partner with them to cross promote each other’s social media posts to respective followers.
When doing so, both you and your partner should craft the description for the post in a way that relates to the particular audience.
Here is an example of a restaurant that serves beer from the many craft brewers. Both the brewers and the restaurants take full advantage of Instagram by tagging each other. The brewers also support one another with tap takeovers, which are fertile grounds for Instagram photos and tags.
Brewers and restaurants support one another with tap takeovers, which are rich grounds for Instagram photos and tags.
The results are threefold: higher recognition for everyone involved, increased followers (who in turn tag the businesses during visits) and increased traffic and sales for the local businesses.
6) Run challenges and contests
Instagram accounts that hold contests can achieve 70% faster follower growth compared to those that don’t hold contests.
Let’s make you understand how to start drafting your challenge/contest. Start with writing the description of your contest.
When writing the description for your contest, be sure to cover:
What is the category of your contest?
What are the rules?
What do people need to do, to be eligible?
Any restrictions on who can enter!
When will you announce the winner?
Once, this is in place,
the next question is how will you promote the contest?
To drive awareness, you can:
Create a viral-worthy hashtag and encourage participants to use it
Promote the contest on all your social media channels
Link to the contest on the homepage of your blog
Announce the contest to your email list
Write blog posts about it and pay to boost them on Facebook, so they reach more people
Allow people extra entries for referring new participants
Submit your contest to a contest listing
You are all set to go!
So, do you want to create noise anywhere in the online landscape? Get in touch with us and let the symphony of your brand flow seamlessly.