10 Ways To Convert Blog Readers Into Customers
As a blogger, you would relate to the agony of not being able to convert your readers into customers.
Now, we do understand that generating traffic is itself a mammoth task and influencing readers to take an action takes the difficulty quotient, a notch higher.
But imagine, if it is not difficult anymore? Just try to visualize if your writing could instantly lead to conversions! Sounds so dreamy, right? Well, The Hustler Collective is all set to make it a reality.
We bring to you a set of fundamental rules, which if applied correctly can make your blog, a sales magnet. Let’s not waste time anymore and get started.
- Make Pain Points into Opportunities
Once you have identified your target audience, the next step is to determine what type of content will appeal to them.
One of the most sought-after ways is to address the pain points of your audience. These are the problems that your audience struggles with. The key is to draft a piece of content that offers solutions to such issues.
And why does this work? At the most basic level, people readily spend money to combat pain. The more accurate the illness or problem, the more likely it is that you’ll be able to offer a compelling solution. The more compelling the solution, the more quickly the customer will pay.
So, how will you identify the pain points?
The following questions provide a practical way to evaluate whether your organization is addressing the real customer pain or not. We want you to take a notepad and write the answer to the following questions. Let’s start-
- What frustrates your target audience?
- How does your content solve that pain?
- Can you provide valid reasons, why the target market should care?
- Is there a substantive market that benefits from your blog’s solution?
- Who benefits the most in removing the pain?
By the end of answering these questions, you will have your pain points aligned.
Now, your content will be the answer to these pain points. Yes! You will adorn the role of a problem solver. A helper! Your customer’s go-to guide!
But remember your content shouldn’t answer all the questions. Instead, it should be a catalyst for the final purchase.
- Create Urgency
So, you saw your favorite dress online; it had a hefty 50% off until midnight. The visuals of wearing that dress to the party are already making rounds in your mind. Boom! You purchased the price surge.
I think we have all made some or the other purchase when a sense of urgency gripped us tight.
Here is an example from the website “Kit out My Office”-
The very reason such tactics work is because of the limited time limit. The limited time creates urgency making it more important to act. If you were to offer free shipping for 24 hours, shoppers might forget. But a 2-hour time limit creates focus.
As human beings, we are naturally wired in a manner that we have a constant fear of being left out of the crowd.
This, along with the scarcity of resources as we see in commercials like “Only one left” makes us want to grab the chance before its gone.
Thus, draft your content in a manner that instantly triggers a sense of scarcity and urgency in consumers.
- Be clear and bold with CTA’s
CTA or call to action button is the extended engagement that you offer to your audience. Whether it’s downloading a white paper or signing up a newsletter, CTA’s play a crucial role in turning your blog visits into conversion.
Here are three components to make a great CTA-
It might seem obvious, but an excellent CTA should be easy to spot and interpret. Your call-to-action should be one of the clearest elements on your page.
You need to inspire your audience to act. Irrespective of which methodology you take up, i.e., whether to prod, persuade, invite, amuse or excite – your call-to-action needs to grab attention and hold it for ages. Apart from making it engaging; you need to induce enough motivation to take the final plunge.
A successful call-to-action will let a visitor to your site know exactly, what you want them to do. What are you hoping to accomplish with your CTA? Do you want users to sign up for your newsletter, subscribe to your service or buy your product? Whatever action you want a visitor to take, address it directly.
Here is an example of a finely integrated CTA-
On the KISSmetrics blog, a handful of CTA banners sit at the top of each blog post. One asks, you to join the email list and another invites you to sign up for a free webinar.
A third “floating” banner appears as you scroll down.
This banner is designed to entice you to sign up for a free trial of KISSmetrics – clearly, this is the most important CTA.
The post ends with a banner offering a free download of one of its e-books.
In short, make it clear compelling and direct, and you will be good to go.
- Add Testimonials
92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and testimonials make them believe a business more.
Testimonials can validate and support your value proposition, helping your prospects to overcome objections and move them one step closer to becoming a customer.
Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to act.
This is a trick often used even in Neil Patel’s blog. Here is an example-
Plus, having a testimonial adjacent to your blog serves as a small index covering product features, pain points and keywords you’re trying to rank for.
Mostly, it brings a particular token of authenticity and credibility to the readers, which in turn gravitates them to make the purchase.
Test from Quick Sprout found that when you re-market to your blog readers, you will get a click-through rate of 0.2%. Out of all those visitors, 3.58% will convert into customers.
Everyone deserves a second chance, and re-marketing is your chance to get your business back in front of your customers’ eyes no matter where they go after they’ve visited your site.
Re-marketing allows you to position targeted ads in front of a defined audience that had previously visited your website as they browse elsewhere around the internet.
Here’s how the process typically works:
- Depending on the ad network you use, you’ll be given a small code snippet to install on your website. This code snippet won’t impact your site’s operation in any way; it merely adds users who don’t convert to your lists of users to track using cookies.
- When these non-converting visitors browse to other websites, that display ads from your re-marketing ad network, these cookies trigger, causing the site to show text or banner ads promoting your company or product.
- Over time, repeated viewing of your marketing messages will build familiarity with your brand. At various points in the browsing process, users may feel comfortable enough to click through the ads, return to your site and make their purchases.
It works because it has been proven through multiple types of research over time that consumers must see a message multiple times (typically estimated between 5-7 instances on average) before they’re comfortable making purchase decisions. So, elevate the conversion chances with re-marketing.
- Less is More
How can you eliminate distractions? How can you command attention, keep it and direct it, the way you want?
Today we will show you one primary principle that we, at Hustler Collective, follow to make it happen.
Distraction has a lot to do with visual hierarchy, which refers to the arrangement of elements in a way that implies importance. So, for example, try ranking these circles in order of importance.
Purple, green, yellow, orange, right? That’s visual hierarchy.
Certain parts of your site are more important than others, which is why you need visual hierarchy. It’s what draws attention to your call to action. It’s why the headline is always bigger and bolder than the sub-headline…
Assess the visual hierarchy of your site, page by page. What catches your eye the most? Are the right elements at the top of your hierarchy? If your call to action is low in the visual hierarchy, that means there are too many distractions.
Blog posts designed for conversion should focus on a single point and should include as few diversions from this point as possible. It might seem a no-brainer, but this is exactly the point where many bloggers go wrong. But thanks to us. Now you know 😉
- A format for Skim Readers
We’ve all taught ourselves to scan content, and if it doesn’t grab our attention, we’re out of there – we bounce. In fact, a major 43% of people admit to skimming blog posts
According to Nelson Norman Group, you’ve got 10 to 20 seconds to pique your reader’s interest before they move on. So, what to do in this scenario of limited attention span? Don’t you dread because we have exclusive tips to turn your content in accordance with the reading or skimming habits of your audience? Follow these tips, and you will never go wrong-
- Use short sentences and short paragraphs
- Use Headings
- Use bulleted or numbered lists
- Use bold text for memorable phrases
- Use relevant graphics and images
- Give helpful captions to photos
- The Buying Circle
Customers go through the buying circle before they finally decide to make a purchase which follows this pattern:
Need – Customers become aware they need something, they’re just not 100% sure what it is yet. For example, Shopper A’s washing machine’s tumbler just stopped working. It’s a problem that he needs to fix, but he doesn’t know how.
Initial research – The customer tries to find a solution. In case our friend has a broken washing machine, he’ll probably first look to figure out if a repair will suffice or whether he’ll need to purchase a washing machine replacement. He recognizes a new washer is needed and researches to find a model that fits his budget and offers the best quality for that price.
Final research – The customer has found a solution; all that’s left is choosing where to purchase it.
Purchase – The customer makes his purchase. The opportunity of your blog hitting the mark lies between initial and final research. This is precisely the point where the consumer is looking for a solution. So adhere to the buying cycle and make the most of it
- Don’t be too promotional
You know the purpose of the post is to sell. I see the meaning of the job is to sell. What we don’t want is for that goal to be explicitly apparent to your readers. Try too hard to sell, and you risk alienating your customers and destroying your credibility.
Instead, focus on providing advice to your readers.
Firstly, show them what their problem is (they may not even know they’re struggling or what they’re struggling with).
Secondly, briefly show that you have the solution. It’s only after that that the sales pitch comes into play. If you help them first, you’ll gain their trust, and they’ll be more likely to buy from you in the future.
Follow the above-mentioned two steps, and in a very subtle way, it will serve the purpose.
- Offer Giveaways
Offering your visitors, a free giveaway is one of the best ways to get them to say “Yes!”. It doesn’t have to cost you a lot of time or money either. A free eBook or white paper can be written in a few hours and goes a long way to show your visitors that you value them. In return, they will reward you by signing up for your list or completing their purchase.
You can offer the following –
EBooks, Guides, Whitepapers
EBooks, guides, and white papers are great giveaways. You get a chance to showcase your knowledge and establish yourself as a trusted voice in your industry.
Free trial or Sample
Give your visitors a free trial, to your newsletter, or to your service. Even when these visitors don’t signup, you’ll get feedback and improve your service. It’s a win-win.
When you can’t offer your products or services for free, see whether you can offer free shipping or a refund.
A blog that sells like hot cakes is not just limited to excellent writing skills. A lot of marketing principles also come into play to make it a success. When it comes to marketing you know, you can trust us. So, just connect and bring out the best in your business. The Hustler Collective creates engaging content which is not just entertaining but enriching.